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Advice and trends

News and guides

Practical guides and platform news on websites, online shops, search visibility, compliance and AI, for small and medium-sized businesses that want to decide with the facts in hand.

Planning web content, SEO and e‑commerce strategy

What you will find here

Each article starts from a question our clients actually ask: what a website really costs, how to launch or migrate an online shop, what the European Accessibility Act changes for e-commerce, how to handle cookies and consent under the GDPR, or how search engines and AI assistants now surface businesses.

We write about the tools we use every day (Shopify, WooCommerce, static sites, Figma, automation platforms and AI assistants) and we say plainly what they do not do. When an article reports on a platform or regulatory change, it lists its sources so that you can check them.

The articles are adapted for an international readership from our French originals. Where a point is specific to France, we say so. They are general information, not legal advice: for a decision that engages your business, check the official texts or ask a qualified adviser.

Need help applying one of these topics to your own website or shop? See our services or get in touch.

26 articles, 12 per page.

Creation and redesignA website without a subscription: what you own when you stop payingA rented website disappears the day the subscription stops. We compare the two business models, the real cost over five years and the conditions to have clarified before signing.18 August 2026Explore Audit and complianceGDPR and online shops: what is really requiredAn online shop processes far more personal data than a brochure website. Here are the practical obligations under European rules, from the cookie banner to how long order data is kept.26 July 2026Explore Audit and optimisationBrochure website or online shop: how to decideSelling online is not always the right answer. Here is what really separates a brochure website from an online shop, in budget, day-to-day workload and business objective.26 July 2026Explore Creation and redesignWhy a cheap website can end up costing you dearlyWebsites for under €500 exist, and they have their uses. Here is what these offers can leave out, the risks that stay hidden at launch and the points to clarify before you sign.26 July 2026Explore Visibility and contentLocal visibility: Google Business Profile, directories and customer reviewsFor a local business, the Google Business Profile, professional directories and customer reviews often weigh more than the website itself. Here is the method, and the pitfalls to avoid.26 July 2026Explore Visibility and contentCookies and consent: measuring your audienceRegulators now actively check cookie banners, Google ties its advertising data to a standard consent signal, and more and more visitors say no. How to keep reliable analytics without stepping outside the GDPR.8 July 2026Explore Audit and optimisationWeb performance: slowness costs you revenueCore Web Vitals measure the real experience of your visitors, and a slow page sends them elsewhere. Performance is won at the design stage, not patched on afterwards.8 July 2026Explore Management and autonomySocial commerce: selling on TikTok and InstagramTikTok Shop, Instagram and Facebook are turning into sales channels in their own right. An opportunity worth seizing, provided you do not become dependent on platforms you do not control.8 July 2026Explore Audit and optimisationWordPress: securing your plugins and versionsVulnerable plugins, abandoned themes and untested backups: the essential checks that reduce the risk on a WordPress website, and what to do if it is compromised.26 June 2026Explore Management and autonomySelling through AI chat: what merchants need to prepareAI-powered search engines and assistants now shape buying decisions. Catalogue, product data, prices and stock levels are the foundations every merchant needs to make reliable.25 June 2026Explore Management and autonomySelling on marketplaces more efficientlyAmazon and the major European marketplaces bring buyers, but they eat up time. What can be delegated, what must stay under your control, and the commissions to factor in for 2026.24 June 2026Explore Creation and redesignShopify Editions 2026: AI, Sidekick and storefrontsSidekick, Horizon, automations and storefronts built for AI-assisted shopping: what Shopify Editions 2026 changes for merchants, and why a clean catalogue comes first.23 June 2026Explore