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Advice and trends

News and guides – page 2

Practical guides and platform news on websites, online shops, search visibility, compliance and AI, for small and medium-sized businesses that want to decide with the facts in hand.

Planning web content, SEO and e‑commerce strategy

26 articles, 12 per page.

Creation and redesignRedesigning a website without losing your SEO: an action planA redesign can win you a lot of visibility, or lose it overnight. Here are the steps to plan before, during and after launch so your search rankings survive the change.22 June 2026Explore Visibility and contentGoogle Core Updates 2026: adapting your SEO strategyCore updates, spam updates and AI-assisted search: the pace of Google changes has picked up sharply in 2026. What to watch, how to react after a drop, and why continuous content management beats one-off fixes.21 June 2026Explore Creation and redesignFigma and AI in 2026: what impact on UI/UX design?AI in Figma speeds up exploration, prototyping and interface copy. The 2025 and 2026 studies show massive adoption, but also why human review remains essential before a mock-up reaches a client.20 June 2026Explore Creation and redesignHow much does a professional brochure website cost in 2026?Design, content, SEO, hosting and maintenance: what really drives the price of a professional brochure website in 2026, the market ranges, and how to compare two quotes on more than the bottom line.19 June 2026Explore AI and automationAI chatbots: GDPR, consent and human fallbackAs soon as an AI chatbot collects personal data, it becomes a question of compliance and trust. Transparency, consent, choice of provider and human fallback: what a European business needs to settle before going live.18 June 2026Explore Visibility and contentAI Overviews, AI Mode and SEO: staying visible in 2026AI Overviews and AI Mode are changing how organic clicks work. How to structure your content so it stays visible, and gets cited, without producing more generic pages.17 June 2026Explore Audit and complianceDigital accessibility: what changed in 2025 for e-commerceSince 28 June 2025, the European Accessibility Act has brought more consumer-facing digital services, online shops included, under accessibility requirements. Obligations, penalties and priorities for an online shop.16 June 2026Explore AI and automationAI in business: creating content and automating processesGenerative AI is now within reach of small businesses, often for a few tens of euros a month. Where it pays off first, what adoption looks like in Europe, and a step-by-step method to get real value from it.15 June 2026Explore Creation and redesignE-commerce migration: avoiding the loss of trafficAn ageing platform ends up holding growth back, but a badly prepared migration can wipe out years of search visibility in a few weeks. Audit, 301 redirect plan, acceptance testing and close monitoring: the method that makes the difference.10 June 2026Explore Creation and redesignBuilding a high-performing brochure website: the fundamentalsSpeed, technical SEO, responsive design and a guided user journey: the measurable fundamentals that separate a website that converts from one that stays invisible.8 June 2026Explore Creation and redesignLaunching your online shop: the key stepsStrategy before development, a platform that fits, a checkout designed against basket abandonment, mobile first and a launch plan: the steps that give an online shop solid foundations from day one.5 June 2026Explore Visibility and contentWeb copywriting: creating content that drives enquiriesWeb copywriting and visual identity work together: structure useful content, back it with proof and a consistent brand, and guide your visitors towards getting in touch.3 June 2026Explore