Without organic traffic, nothing moves
A site that attracts little or no organic traffic does not improve on its own over time: without an audit, technical optimisation and a keyword strategy, it stays absent from the searches of its potential customers while better-placed competitors capture that audience. Our support combines search engine optimisation (SEO) and advertising campaigns to attract a qualified audience, on search engines as well as on social networks.
Semantic and technical audit (speed, indexability, structure).
Google Ads campaigns (Search, Shopping, Display) managed to track performance, refine the ads and gradually improve the efficiency of the advertising budget.
Social ads campaigns: Meta (Facebook, Instagram), TikTok Ads, Pinterest Ads.
On-page optimisation and link-building strategy.
Analytics tracking and conversion reporting.
Who is it for?
Businesses whose site attracts little or no organic traffic.
Online retailers who want to launch profitable advertising campaigns.
Brands looking to build awareness and sales through social media.
Organisations that want to rank for key searches in their sector.
What each plan includes
Every plan includes the initial semantic and technical audit, the keyword plan, monthly on-page optimisations, the internal linking strategy, analytics tracking and monthly reporting. The plans differ in the volume of content produced.
SEO Essentials: no content included, you write your own.
SEO and Content: 2 articles a month.
SEO and Content Plus: 4 articles a month.
A site only makes lasting progress if it publishes. The Essentials plan suits you if you write yourself or already have your content; otherwise technical optimisation alone soon reaches its ceiling. The articles meet the same standards as our SEO content writing service, at a more favourable rate.
The starting price is shown at the top of this page; the monthly price of each plan is set out on the quote.
Managing advertising campaigns
Campaign management is billed as a percentage of the budget managed, with a monthly minimum: managing a campaign takes the same initial work whatever the amount invested. An additional channel carries a lower minimum. The rate and minimums are set out on the quote.
The advertising budget itself is paid by you directly to the platforms (Google, Meta, TikTok, Pinterest) and is not part of this calculation.
We recommend a minimum monthly advertising budget per channel, stated on the quote. Below it, management fees weigh too heavily against the spend and the balance turns against you. It is then better to focus on SEO first and open advertising when the budget justifies it. We will tell you so rather than let you commit to a campaign that cannot work.
The recommended commitment for this support is at least three months, the time it takes for the actions put in place to produce measurable results.
How the service works
Audit: technical, semantic and competitive analysis, and a study of your target audience.
Strategy: choice of target keywords and platforms, and an action plan.
Optimisation: technical fixes, content and internal linking.
Campaigns: creating, managing and optimising the advertising campaigns.
Reporting: monthly tracking of rankings, traffic, conversions and ROAS per channel.
Deliverables
Full SEO audit report.
Prioritised keyword plan.
Technical and on-page optimisations applied.
Advertising campaigns set up and optimised.
Monthly reporting with KPIs (rankings, traffic, conversions, ROAS).
A targeted SEO audit is also part of the AI Boost package.
Frequently asked questions
How long before SEO shows results? It varies with the state of the site, the competition, the budget and how often optimisations are made.
Should I run SEO and paid search at the same time? Paid search and social ads bring visibility faster than SEO, provided the budget and targeting are right, while SEO builds lasting visibility. The two approaches complement each other.
What budget should I plan for advertising campaigns? The advertising budget depends on your sector and the competition. Management is billed as a percentage of each channel's budget, with a monthly minimum for the first channel and a lower one for each additional channel, all set out on the quote. We recommend a minimum advertising budget per channel: below it, management fees weigh too heavily against the spend. The advertising budgets themselves are paid directly to the platforms, on top.
Which social networks should I advertise on? Meta (Facebook and Instagram) is relevant for most sectors. TikTok works well to reach a younger audience or for visual products. Pinterest performs well for home decor, fashion and lifestyle. The choice depends on your audience and your sector.
Do you guarantee a Google ranking or a specific ROI? No. Like any SEO or paid search service, this support is a best-efforts obligation, not an obligation of result: no serious provider can guarantee a volume of traffic, leads or sales, an ROI, a ROAS, a Google ranking or a specific cost per click, as these results also depend on factors beyond our control (algorithms, competition, market). What we do guarantee: a rigorous method, standard monthly reporting and optimisations in line with current good practice.