A website that works can still lose enquiries
The site is online, it displays, nothing seems broken: and yet unclear navigation, an important page that is hard to find or a less than ideal mobile display are enough to make a visitor leave before getting in touch. This is often the case for businesses that receive few enquiries without understanding exactly why. This audit gives a concrete picture of where you stand before you commit to a redesign, fixes or SEO support.
Analysis of the structure, the navigation and the key pages.
Checks on performance and the mobile experience.
Review of the technical SEO basics and indexability.
First-level checks of accessibility, forms and calls to action.
Prioritisation of improvements according to their impact and the effort required.
Who is it for?
Self-employed professionals, tradespeople and small businesses that already have a website online.
Businesses considering a redesign that first want to identify the priorities.
Organisations that receive few enquiries and want to understand the main points of friction.
Owners of a website delivered by another provider who want a documented outside view.
What the base price includes
The price depends on the size of the site and the depth required: up to 15 pages, 16 to 40 pages, or a larger site or web application (on quote). The starting price appears at the top of this page.
The base price covers the analysis of one website, with no fixes applied directly. Access to Google Search Console, Google Analytics or the site's administration may be requested when it is needed and available, within the approved scope.
How the audit runs
Preparation: goals, audience, priority pages and the access required.
Analysis: technical, SEO, mobile, first-level accessibility and contact journey review.
Prioritisation: findings ranked by impact, urgency and estimated effort.
Report: delivery of a clear document with findings, evidence and recommendations.
Debrief: a video call to explain the results and the next steps.
The whole audit is carried out remotely, whichever country you are in.
Deliverables
A structured audit report.
A list of the strengths worth keeping.
The problems identified, with examples and a priority level.
A 90-day roadmap.
A separate estimate for possible fixes or improvements, on request.
What is not included
Fixing the site or a full redesign.
A GDPR legal audit or legal advice.
Penetration testing or an exhaustive security audit.
Any guarantee of traffic, rankings, sales enquiries or sales.
Content production or monthly SEO management.
Frequently asked questions
How does this differ from the audit included in the visibility service (SEO, SEA)? The audit included in the visibility service focuses on search engine optimisation and is the starting point for monthly follow-up. This website audit is a one-off and broader service: it also covers navigation, the mobile experience, first-level accessibility and the contact journey, with no ongoing commitment.
Is the audit useful if I want to rebuild my website? Yes. It helps you separate what should be kept, the problems to fix and the needs that genuinely justify a redesign. The audit can be carried out by OKTAN Agency with no obligation to hand over the fixes or the redesign afterwards.
Do I need to give access to my website? Not always. The public analysis can be carried out from the URL alone. Limited access may be requested to look deeper into certain points, especially Search Console or Analytics data.
Does the audit guarantee more visits or sales? No. It provides findings and prioritised recommendations. The results then depend on the fixes, the content, the competition, the offer and many factors outside the website.
Can you apply the fixes after the audit? Yes. Fixes, content creation, a redesign or SEO support are quoted separately according to the scope chosen.