A website that stagnates costs you visibility
A confusing structure, sluggish performance or slipping search rankings: when a website no longer serves the goals of the business, it is visitors and hard-won rankings that erode over time, not just a dated look. A redesign keeps what remains useful, fixes the blocking points and prepares a go-live without needless disruption.
Indicative scope
The price depends on the size of the site: up to 5 pages with usable existing content, 6 to 15 pages, or more than 15 pages, multilingual or with bespoke features (on quote). The starting price appears at the top of this page and the full grid on the pricing page.
The final quote depends on the state of the site, its technology, the content to carry over and the integrations. When a website audit has already been carried out, its findings are used to define the project; this does not automatically mean the audit is refunded.
Why a redesign costs more than an equivalent new build
It is a fair question, and it deserves a like-for-like comparison. A redesign of five pages costs more than a new five-page website with an original design. The difference pays for no extra page. It pays for everything that already exists and has to be dealt with before it is touched. These five items do not exist on a new website, which starts from a blank page:
A preliminary diagnosis. Before rebuilding, you need to know which pages actually receive visits, which rank on Google, which no longer serve any purpose, and what is technically blocking.
Preserving the visibility you have earned. This is the most sensitive item: an inventory of existing URLs, a redirect plan, checks on metadata and structured data. Without this work, a rebuilt site loses rankings that took years to build. A new build risks nothing, as it starts from zero.
Carrying over what exists. Content has to be sorted, merged, sometimes rewritten, and migrated from the old technology. Forms, measurement tools and existing integrations have to be found and reconnected.
Technical upgrade and hardening. An old site often comes with obsolete plugins, abandoned scripts, badly configured certificates or degraded performance. These points are fixed along the way, which first means identifying them.
A switchover to organise. Testing, backup, scheduled go-live and post-switchover checks, to avoid an outage or a regression on a site that is already live.
In short, a new build means constructing, while a redesign means understanding and then rebuilding without breaking anything. If your current site has no traffic, no rankings and no content worth keeping, that extra cost buys nothing: tell us, a brand-new website creation will be faster and cheaper, and we will tell you so ourselves.
Who is it for?
Existing brochure websites whose structure, design or performance no longer meets the business goals.
Businesses that have already had an audit and are ready to move on to a redesign.
Websites whose search rankings must be preserved through a change of structure or technology.
Starting from what exists without copying it
A redesign is not just about applying a new design. The current site often contains pages that have become useless, information that is still relevant, links already shared and browsing habits that need to be understood before the structure changes. The first step is therefore to decide what deserves to be kept, rewritten, merged or removed.
This analysis avoids two common pitfalls: reproducing the old site's flaws in a more modern interface, or starting from scratch and losing content and URLs that were already contributing to the business's visibility. The commercial goals, the target audiences and the actions expected on each page form the basis of the new site structure.
The project is prepared in a separate environment so that the existing site is not changed during the work. Its availability still depends on its hosting, its domain name and any third parties involved. Content, forms, redirects and measurement tools are checked before the switchover. The redesign thus reduces avoidable disruption, without promising that a change of website will be entirely neutral for traffic, user habits or search rankings.
What is included
Definition of the goals, the audiences and the pages to keep.
A new site structure and navigation paths.
Responsive design and accessible components.
Reuse of the useful content supplied, and optimised page templates.
Technical SEO, metadata and a redirect plan.
Performance optimisation, testing and support through the switchover.
How the project runs
Diagnosis of the site, its content, its measurement data and its constraints.
Approval of the scope, the site structure and the visual direction.
Build, content migration and responsive, SEO and accessibility checks.
Testing, redirects, backup and scheduled go-live.
The lead time shown is an estimated calendar lead time. The project is run remotely; an on-site visit remains possible on quote.
Deliverables
A new brochure website online, with an approved structure and page templates.
A redirect plan applied and technical SEO checks carried out.
Documentation of access credentials and configuration handed over.
What is not included
Full content writing, translation, complex business development, paid licences and photo or video production are quoted separately. Access to the hosting, the domain name, the measurement tools and the existing site must be provided at the start.
Frequently asked questions
Are my existing search rankings preserved? The redesign includes the URL inventory, the redirects and the technical checks needed to limit losses. No ranking can be guaranteed, however.
Does the website stay available during the work? The existing site is not changed while the new version is being prepared. Its availability still depends on its hosting, its domain name and the third parties who run it. The switchover is scheduled after testing and backup.
Would it not be cheaper to start from scratch with a new website? Sometimes yes, and we say so when it is the case. For the same five-page scope, a new website with an original design costs less than a redesign. If your current site receives no visits, ranks for nothing and holds no content worth keeping, a new website is indeed faster and cheaper. A redesign is justified as soon as there is something to preserve: pages that appear in search results, URLs already shared or referenced elsewhere, content that took work to produce. In that case, starting from zero costs less on the invoice and much more in lost visibility. The initial diagnosis is there precisely to decide between the two, and it is better done before you choose.